Retail sales performance
Business success is money through the till, not just people on the street. Do you know how well the businesses of your retail area are doing?
Services
Monthly Retail Sales Insights for BIDs and place leaders.
Track retail sales, customers, transactions and average values in your area — versus your comparators and the Beauclair High Street Benchmark — with an easy dashboard updated on the 15th of every month.
Why does your High Street need Retail Sales Insights?
Business segment
What types of business are most important? Do you have the right data to attract new businesses?
Customer origin
Do you know who your customers are? Where do they come from?
Data
Are you providing the right data to your board and business members to measure the impact of your initiatives such as parking change or pedestrian zones?
The monthly subscription
What your Beauclair subscription includes.
One clear package of near real-time place performance — ready for board packs, member briefings and investment conversations.
Retail sales insights
Monthly trends in retail sales, customers, transactions, average revenue per customer and average transaction value — in your area and versus your comparators and chosen Beauclair High Street Index.
Segmented by 10 retail sectors
Food & Drink, Fashion, General Retail, Grocery, Health & Beauty, Household, Entertainment, Transport, Tourism and Customer Services.
Customer insights
See where your customers are coming from and which demographic groups account for most sales.
Easy & accessible, near real-time data
Insights dashboard updated on the 15th of every month, plus spreadsheets including monthly data back to January 2024.
Our data
Where does our data come from?
Beauclair’s client data is created from 1.7 billion strictly anonymised GB customer debit and credit card transactions per year, worth close to £60 billion.
Credit and debit cards represent 84% of high street sales. Beauclair’s data includes Apple Pay and Google Pay. Total sales are calculated using a robust statistical methodology based on Mosaic 8, the consumer segmentation model from Experian.
Why place leaders trust us
- Data delivered on time, every time
- Historical data for comparability with prior years
- Comparability with similar retail areas
- Automated quality control methods
- Fast responses to client queries
Methodology
How we calculate your BID’s metrics.
Retail metrics are produced each month on a large and robust sample of in-person card transactions within your retail area.
The size of the dataset means the data is statistically representative of sales by UK adults aged 18 and upwards.
We use sophisticated statistical techniques to estimate total card sales in your retail areas, based on the actual mix of your customers in terms of location, affluence and other demographic factors.
Go further
What additional questions can our data answer?
National database
What share of local online and offline sales does my retail area capture? Where else are local people making their purchases? Which customers are we missing?
Hourly granularity
How well is the local night-time economy doing? How does the demographic profile of sales change over a day and across the week?
Age / gender
How have local safety initiatives affected women’s willingness to stay in my retail area after dark?
Retail sub-sectors
Which sub-sectors are driving Food & Drink growth? How are pubs performing versus restaurants versus fast food?
Benchmark your performance
Beauclair High Street Index — the only retail data index focused on town and city centres.
Based on data from 500+ major retail areas as defined by the Geographic Data Service — with client choice of benchmark.
Beauclair High Street Index — all centres
Regional city — e.g. Glasgow, Liverpool, Manchester
Major town centre — e.g. Chelmsford, Leicester, Lincoln
Town centre — e.g. Hemel Hempstead, Kensington, Poole
New BT data provides insight on conversion of visitor footfall to retail sales
Location Insights, powered by BT’s Active Intelligence solution
BT Active Intelligence transforms over 25 billion aggregated and anonymised data points every day into actionable location insights, helping organisations better understand mobility trends and make more informed decisions.
Beauclair combines BT’s Location Insights with its retail sales data to create a more complete picture of high street performance.
Visitor footfall to customer conversion
Understand the relationship between footfall and spending activity to assess conversion performance across locations.
Next step
See the dashboard, then choose the right package.
Explore a live sample dashboard and talk through subscription options.