Insights
SALES DROPPED ANNUALLY DURING OCTOBER BY -4.1%, DRIVEN BY ONGOING CONSUMER NERVOUSNESS AROUND SPENDING IN THE FACE OF AN UNCERTAIN ECONOMIC OUTLOOK, WHICH HAS BEEN UNDOUBTEDLY COMPOUNDED BY PRE-BUDGET JITTERS.
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SALES IN GB TOWNS AND CITIES DECLINED ANNUALLY DURING SEPTEMBER BY -4.1%, WHICH WAS THE FIFTH CONSECUTIVE MONTH IN 2025 WITH SALES LOWER THAN IN THE SAME MONTH THE YEAR BEFORE.
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SALES IN GB TOWNS AND CITIES FELL BACK ONCE AGAIN DURING AUGUST, DECLINING BY -4.8% FROM AUGUST 2024, VERSUS A MORE MODEST ANNUAL DROP OF -1.4% DURING JULY. HOWEVER, DESPITE THE HEADLINE RESULT BEING LESS FAVOURABLE, THERE REMAIN REASONS FOR OPTIMISM.
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JULY DELIVERED BETTER NEWS THAN PREVIOUS MONTHS FOR TOWNS AND CITIES WITH SALES ONLY MARGINALLY BELOW JULY 2024, AND OVER A THIRD OF TOWNS AND CITIES ACROSS GB RECORDING HIGHER SALES THAN LAST YEAR.
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The majority consumers remained cautious about spending during a challenging June on the high street. However, there were still some positive examples of resilience, in the face of ongoing economic pressures.
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SALES IN GB TOWNS AND CITIES FELL BACK ONCE AGAIN DURING MAY 2025, ALTHOUGH STRONGER FOOD & DRINK SALES PARTIALLY OFFSET THE CONTINUING CONTRACTION IN FASHION SALES.
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THE ANTICIPATED BOOST IN SALES FROM EASTER IN TOWNS AND CITIES DURING APRIL 2025, DID NOT MATERIALISE, WITH SHOPPERS REMAINING CAUTIOUS ABOUT SPENDING PARTICULARLY ON FASHION. HOWEVER, A NOTE OF OPTIMISM WAS PROVIDED BY INCREASES IN SALES IN THE KEY SECTORS OF FOOD & DRINK, GENERAL RETAIL AND GROCERY FOR THE FIRST MONTH SINCE 2024.
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SALES IN TOWN AND CITIES DURING MARCH 2025 WERE IMPACTED BY THE MOVEMENT OF EASTER INTO APRIL THIS YEAR; BUT THIS SHOULD DELIVER OPPORTUNITIES FOR SALES UPLIFT IN APRIL AS A LATER EASTER IS TYPICALLY MORE BENEFICIAL FOR HIGH STREETS.
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FEBRUARY REMAINED A CHALLENGING MONTH FOR SALES IN TOWNS AND CITIES, WITH SALES DOWN -5.4%. HOWEVER, INCREASES IN ATV IN THREE OF THE FIVE KEY SECTORS DEMONSTRATES SOME RESILIENCE.
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Sales in UK towns and cities during January 2025 declined by -3.2% annually. Whilst sales remained lower than last year, this result was an improvement on the result for January 2024 when sales were -5.2% lower than during January 2023.
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