THE SUCCESS OF BLACK FRIDAY 2024 FOR TOWNS AND CITIES DEMONSTRATES THAT IT SHOULD BE CELEBRATED, RATHER THAN IGNORED OR ENDURED
Sales in towns and cities on Black Friday this year were +14.5% higher than on Black Friday 2023 (compared with the +5.5% increase ALL non-food retail sales published by the BRC) and +50.9% higher than on the Friday in the previous week.