Easter chicks.

WHAT MAKES EASTER SO SPECIAL FOR TOWNS AND CITIES?

Beauclair Brand Ambassador, Diane Wehrle examines Beauclair’s sales data over Easter 2025 to provide unique insights into consumers’ buying behaviour over this key trading period, enabling towns and cities to maximise the opportunity this delivers to its businesses.  

TOP APRIL 2025 City Centre Retail Spend Insights.

THE ANTICIPATED BOOST IN SALES FROM EASTER IN TOWNS AND CITIES DURING APRIL 2025, DID NOT MATERIALISE, WITH SHOPPERS REMAINING CAUTIOUS ABOUT SPENDING PARTICULARLY ON FASHION. HOWEVER, A NOTE OF OPTIMISM WAS PROVIDED BY INCREASES IN SALES IN THE KEY SECTORS OF FOOD & DRINK, GENERAL RETAIL AND GROCERY FOR THE FIRST MONTH SINCE 2024.