Shared with kind permission from Sebastian Slater, Executive Director Shrewsbury BID.
By analysing sales in the PEDESTRIANISED AREAS vs NON-PEDESTRIANISED AREAS, before and after their implementation, we were able to gain huge insights for our client about the effectiveness of the programme.
There is compelling evidence Pedestrianisation in Shrewsbury drove incremental sales. In particular, it attracted spend from out-of-town visitors at the weekend, in categories such as Food & Drink and General Retail.
Key Insights:
- Sales in the PEDESTRIANISED ZONE grew 37% vs 12% growth in the NON-PEDESTRIANISED area ie 25% more.
- Sunday saw the highest incremental growth; with Sunday sales in the PEDESTRIANISED ZONE 54% higher than Sunday sales in the NON-PEDESTRIANISED.
- Incremental sales growth differs dramatically by sector, with Food & Drink, General Retail & Grocery being the big winners.
- In terms of where customers came from, all areas benefited but the highest incremental sales came from those living further away from town.
Download the full case study here: